Why Companies Are Embracing Cryptocurrency as a Strategic Reserve

Forward-minded CEOs and decision-makers are finding a crypto strategic reserve to be the most viable, long-term reliable hedge against the global financial unpredictability. There are numerous visible reasons for that.

Why does cryptocurrency get all this relevance today? What shapes the digital asset outlook and risks? Mainly, what is a crypto reserve and how soon will it become a tangible thing? This article answers all of the above. 

The Rise of Corporate Crypto Reserves

Bitcoin has been branded as the new gold. More legislative regulations are directed at controlling the flow of digital assets. And entrepreneurs and businesses of all sizes now use crypto to protect their ventures in times of fiat money instability. 

2025 marks a true milestone for corporate crypto usage. Over 90 public companies — ranging from software and capital markets to retail and energy niches — now hold Bitcoin on their balance sheets. Many of them reserve crypto as full-on backup funds.

Strategy, a pioneering Bitcoin treasury, leads the charge with 554,000 BTC — $38 billion. The company itself is very representative of the crypto rise, being the first-ever platform dedicated to “counting” and helping to manage and store Bitcoin and other cryptocurrencies.

Other corporate giants followed, with GameStop adding around $500 million of Bitcoin to its crypto reserves. Even non-BTC entities like SharpLink Gaming, VivoPower, and Genius Group are staking digital assets as treasury assets:

• SharpLink Gaming: $425 million in Ethereum
• VivoPower: $121 million in XRP
• Genius Group: $10 million in BTC

Motivations Behind the Shift to Crypto Reserves

Just as gold has historically served as a store of value, more treasurers now see Bitcoin in the same role. That is especially the case in countries where fiat currencies are depreciating by the day. 

Diversification

Cryptocurrencies — especially Bitcoin — are inherently non-correlated assets. Put simply, they do not relate and are not bound to other traditional assets in major ways, which allows the use of cryptos for the diversification of one’s funds. This diversification, where you have a range of currencies at disposal instead of just one, helps achieve a natural hedge against inflation, currency devaluation and instability, and geopolitical shocks. 

Technological Alignment

Tech-first companies, like Tesla, Galaxy Digital, and Block, and fintech firms now tend to align crypto holdings with their innovative identities, all with the goal of attracting tech-savvy investors. These new big crypto holders don’t simply diversify but integrate digital assets and mechanics with their tech-forward image, for a novel point of sale. 

There are more reasons for cryptocurrency strategic reserves gaining such spotlight. The overarching one is that crypto becomes closer to both corporate and mass consumers like never before. That’s mostly thanks to all the new crypto-favoring policies. 

Governmental Influence and Strategic Reserves

While the trading policies issued under President Trump seem to only test and squeeze economies and their players, the US actually favors all sorts of crypto-facing initiatives a lot. Just so you know, the U.S. government is estimated to currently hold ~200,000 BTC. 

Making crypto assets increasingly legit, the administration suggests very supportive policies, like:

SEC approvals of Bitcoin ETFs

January 10, 2024 marked a major turning point when the U.S. Securities and Exchange Commission approved 11 spot Bitcoin ETFs. These funds, offered by firms like VanEck and BlackRock, allow investors to gain Bitcoin exposure through traditional brokerage accounts, effectively merging crypto with mainstream finance.

The big result? Institutional players could now access Bitcoin as a regulated, transparent, and custodied asset, pushing away a major barrier on the way of the coin’s treasury-level adoption.

Trump-era Strategic Bitcoin Reserve executive order

On March 6, 2025, the White House issued an executive order establishing a Strategic Bitcoin Reserve and a broader Digital Asset Stockpile, effectively institutionalizing government-held crypto. Particularly, the order mandated that all BTC seized by the Treasury be transferred into a national reserve and not sold, likening it to a “digital Fort Knox”. 

A new office was assigned to manage these holdings, with authority to acquire more budget-neutrally — provided it didn’t add to taxpayer costs. Hence the newly-established US cryptocurrency reserve of about 200,000 BTC, which is worth ~$17 billion, and growing. 

Following all of that, the White House Crypto Summit happened, where the government explicitly expressed the intent to end the “war on crypto” and try to create growth opportunities and support industry instead.

Risks

One big but in this story is that crypto remains crypto, with all of its digital flaws, imperfections, and regulatory shortcomings. The horizons for global crypto assimilation are very promising, however, it’s important to keep in mind the risks and pitfalls that exist in spite of that. 

• Volatility: Bitcoin hovering near $105,000 means a 10–20% drop in price could significantly dent corporate reserves.
  
• Regulatory uncertainty: Global frameworks vary — SEC in the U.S., MiCA in Europe, with shifting rules that could impact treasury holdings in different ways.
  
• Operational and accounting complexities: Treasurers must manage custody, audit trails, and integration with financial reporting, which can be quite challenging.
  
• Market-exit triggers: A sudden price crash, regulatory clampdown, accounting standard reversal, or outright cybersecurity failures may force you to immediately exit the market.

Crypto Reserves vs. Gold: Which Is Winning in 2025?

So, who is winning the place of a go-to reserve currency to protect from the financial threats and crises of today and near future? Bitcoin or good old gold? At the moment, both types of assets are valid, each to their own extent, depending on which factors we compare. 

To compare and sum up:

Gold remains a staple reserve, but lacks corporate-level adoption and digital utility. Bitcoin, on the other hand, is treated as a GAAP asset, offers strategic flexibility (hedge, yield, digital footprint), and is gaining favor among forward-minded corporations. 

And with the US government holding a huge amount of BTC, the question of a big US crypto reserve becoming a reality seems like only the question of time.

The Global Trend: Non-U.S. Companies Leading the Reserve Shift

Corporate crypto treasury strategies are not just a U.S. phenomenon — they’re being embraced worldwide for all the different reasons, from inflation hedging to focused innovation.

Sweden

• H100 Group AB

A Swedish health-tech firm announced in May 2025 that it was entering the Bitcoin space with a modest ~$2.2 million convertible bond raise to acquire about 24.6 BTC. Investors responded positively, with the stock jumping over 40%, showing investor confidence in the move.

China

• DDC Enterprise
• Addentax

Most unexpectedly and boldly, two Chinese firms announced ambitious Bitcoin reserve strategies in May 2025:

• DDC Enterprise (apparel and logistics) plans to acquire 5,000 BTC (~$500 million) via a secondary stock issue.
• Addentax (textile and logistics) is targeting up to 8,000 BTC (~$800 million) similarly by raising new equity.

Indonesia

• DigiAsia

Indonesian fintech firm DigiAsia unveiled a plan to invest $100 million in Bitcoin and reinvest up to 50% of future profits into crypto. 

Singapore

• Basel Medical Group

Basel, a Singaporean orthopedic and medical technology firm, announced intentions to issue shares to raise $1 billion and purchase 10,000 BTC, just like the above-mentioned Strategy did.

Latin America

Argentinian companies are becoming more crypto-resilient by the day, now collectively holding 1,300 BTC (~$130 million):

• Bitfarms (mining): ~870 BTC
• Mercado Libre (e-commerce): ~412 BTC (held by user-placed wallets)
• Globant (IT services): ~15 BTC

What more can be said here? Cryptos become more favorable around the world, and it’s important to have clear sights on the geography as well. 

What Would Trigger a Corporate Exit from Crypto Reserves?

To sum up all of the above said, as much as it can be a “safe-haven” strategic reserve, crypto retains many of its risks, and it is all about the way you mitigate them and manage any potential reserves in the long term. 

To fend off a fast market exit, here’s what you can expect and must be prepared for when dealing with digital assets like Bitoin and others:

• Severe price drops — for instance, retreat below $90,000 in your reserve’s coin’s price could trigger losses for over half of this coin’s existing holders.
• Regulatory pressures — unfavorable rules, like stricter KYC/AML, bans, or classification shifts, can force a company to offload holdings quickly or face penalties.
• Accounting reversals — accounting for crypto under GAAP treats digital holdings as indefinite-life intangible assets, so impairments are recorded on price drops, but gains are only recognized upon sale.
• Operational failures — Crypto is only as secure as its private keys, and a breach, hack, or error, no matter how small, can irreversibly drain assets.

Corporate crypto reserves in 2025 are shaping an essential pinnacle of finance, technology, and geopolitics. While offering a breath of fresh air for fund portfolios and tech investors, such reserves come with all the volatility, complexity, and under-regulation of cryptocurrency.

Whether you should adopt crypto depends on resilience to this crypto’s roller-coaster, ability to manage operational risk, and an upfront plan of an exit strategy.Interested in building or reassessing your crypto reserve strategy? Contact us for a tailored consultation, smart treasury management, and future-proof choice of a crypto reserve company.